BRP announces opening of its first experience center

BRP has announced the launch of the first BRP Experience Center. In partnership with Fairmont Le Ch√Ęteau Montebello and located in BRP’s home province of Quebec, the Center will provide customers with the opportunity to explore uncharted waters and experience off-roading. “The launch of this first BRP Experience Center is part of a global strategy introduced in 2019 that aims to promote access to our products and allow more people to enjoy unique recreational experiences,” Simon Cazelais, director of global marketing strategy and innovation at BRP said.